Potiki means the last-born, youngest child or baby of the family.

Maui Potiki is the name of a legendary Maori ancestor and he was considered as a classic example of potiki.

‘He was quick, intelligent, bold, resourceful, cunning and fearless, epitomising the basic personality structure idealised by Maori society. As a heroic figure, Maui served as a model to all teina (junior children) and in particular the last-born, that provided they had the determination and qualities displayed by Maui, they too could succeed in life.’
Taken from the book ‘Ka Whawhai Tonu Matou’ by Professor Ranginui Walker.

The personality traits outlined in this quote were identified as fitting characteristics for this company, hence the name Potiki Adventures.